A craft beer label and six-pack carrier were designed for Curious Llama Brewery, a Portland-based brewery. A playful, welcoming aesthetic was combined with a serious brewing philosophy to highlight a variety of unique beer selections. The design was crafted to appeal to both passionate beer enthusiasts and casual drinkers, reflecting Portland’s vibrant craft beer culture while blending creativity with craftsmanship.
Label Variations
PROCESS
The project began with developing a mind map and mood board better to understand the company’s identity and target audience. Multiple creative directions were explored, supported by initial sketching. Upon selecting the final concept, the logo was digitally refined, and the color palette and typography were established. A comprehensive brand identity guideline was created, along with physical product dummies and digital mockups to visualize the final outcome.
Mind Map
Initial Sketches
Typography
Primary Color
Secondary Color
Logo Spacing
