The Digital Age, Art and Artist Conference was a design project aimed at creating a comprehensive branding system, editorial design, and supporting materials for a literary conference hosted by the Association of Writers and Writing Programs. This one-day conference addresses how the pandemic compelled the art world to develop digital alternatives. It highlights the shifts in the art world during and after the pandemic, focusing on how artists adapted to the new virtual art world during the pandemic. Create digital alternatives like virtual readings, exhibitions, concerts, collaborations among artists, an online poetry community, and podcasts.
CONFERENCE PROGRAM BOOKLET
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The program begins with a welcome message from AWP and an overview of the conference. It includes a brief biography of the keynote speaker, a conference summary, and detailed schedules for sessions one and two, featuring presentation titles, synopses, panelists’ names, and room numbers. The included article offers attendees deeper insight into the conference theme.
CONFERENCE POSTERS
Schedule posters for the Digital Age Art and Artist Conference, including detailed session posters, will be displayed throughout the venue. The main conference schedule and a promotional poster will also be featured on a prominent street-facing wall and at sponsor organization locations.
CONFERENCE SIGNAGE
Directional signage is strategically designed throughout the venue to help attendees navigate key areas such as the parking garage, cafeteria, and session rooms.
CONFERENCE SOCIAL MEDIA MARKETING
The Digital Age Art and Artist Conference shares news and updates through email and social media. Weekly emails are sent to newsletter subscribers and sponsor organizations. Instagram is used as the primary social media platform to engage younger audiences who prefer accessing event information at their own pace without subscribing to newsletters.
CONFERENCE BADGE & SWAG
Name badges and promotional items are designed for attendees. Guest badges will be distinguished from those of the speakers by a different color. Each participant will also receive a gift bag branded with the conference title, containing a DAAA cap, pin-back buttons, and a flash drive for storing their digital artwork.
