HUE is a versatile app designed for creatives, designers, and professionals who work with color. It offers a comprehensive suite of tools—from discovering affordable art supplies and creating custom color palettes to exploring color theory through concise lessons. Whether for personal or professional projects, HUE serves as an essential resource for all color-related needs.
The app’s development was guided by in-depth research, including surveys and interviews to identify user needs and pain points. User personas were developed to inform intuitive solutions and ensure a seamless, user-centered experience. HUE helps users find the perfect hue every time.
DESIGN PROCESS
The development of the HUE App followed a structured, user-centered design process divided into key phases:
• observation and research,
• ideation,
• creation,
• evaluation,
• design development
• implementation
Each step was carefully planned to ensure the app meets user needs while delivering a seamless, intuitive, and visually engaging experience. From understanding user behavior to refining visual identity and interface design, every phase contributed to building a cohesive and effective creative tool.
• observation and research,
• ideation,
• creation,
• evaluation,
• design development
• implementation
Each step was carefully planned to ensure the app meets user needs while delivering a seamless, intuitive, and visually engaging experience. From understanding user behavior to refining visual identity and interface design, every phase contributed to building a cohesive and effective creative tool.
Observation & Research
Identified user needs and benefits and conducted competitor analysis and surveys.
User Needs and Benefits
Competitor Analysis
Survey Question Example
Survey Question Example
Survey Question Example
Survey Conclusion
Ideation & Creation
Developed flowchart, wireframe, and prototype sketches
Flowchart
Wireframe
Prototype Sketches
Evaluation
Created three user personas with diverse backgrounds and needs
Design Development
Started with hand-drawn logo and interface sketches, refined into digital designs
Logo Hand Sketches
Logo Digital Sketches
Interface Hand Sketches
Interface Digital Sketches
Implementation
Finalized design decisions for a cohesive and functional user experience
