A refreshed identity system was developed for TOMS to strengthen its mission while maintaining a cohesive and recognizable brand presence. An abstract design was selected to visually represent the “One for One” motto, symbolizing the relationship between the brand, its customers, and the communities it supports. Horizontal forms represent TOMS and the communities in need, while vertical elements reflect the role of customers in driving positive social impact.
Stationery
PROCESS
The rebrand was initiated with a thorough analysis of the brand’s mission and values. Research and ideation were supported by a mind map to explore visual directions and organize concepts. Key logo sketches were refined and digitized in Illustrator to create clean, professional vector designs.
Mind Map
Initial Sketches Phase 1
Initial Sketches Phase 2
