A digital holiday campaign was developed for Topo Chico, creating a cohesive brand expression that highlighted key products, including tonic water, club soda, and ginger beer. A festive aesthetic was established while maintaining the brand’s identity through carefully curated visual elements. Typography, color palette, textures, and layout considerations were defined to ensure consistency. Photography art direction was provided for a dedicated photoshoot, ensuring the imagery aligned with the overall campaign style. The result was a visually engaging presentation that showcased the products in a celebratory setting.
HOMEPAGE
A festive homepage was designed for Topo Chico’s mixer holiday campaign, featuring bold visuals, dynamic typography, and product-focused layouts to enhance user engagement and brand consistency.
SOCIAL MEDIA DESIGN
A series of vibrant social posts was designed to promote Topo Chico’s new mixer holiday campaign, incorporating bold visuals, energetic typography, and product-focused layouts to enhance engagement and brand visibility across digital platforms.
VIDEO STORYBOARD
A storyboard was created to outline the visual flow and key moments of a promotional video, capturing the mixer’s energy and brand personality through dynamic motion and storytelling.
The screen starts off dark, gradually revealing colors as Topo Chico Mixers appear on a silver table set against a shimmering tinsel backdrop.
The camera shifts to the Topo Chico Mixers, capturing a close-up of the bottles from below.
The camera shifts to an overhead view of the bottle cap, and as it does, the bottle begins to swirl.
The bottle is positioned above the garnished glass and begins to pour its contents.
CAMPAIGN STYLE GUIDE
A dynamic campaign replaced the traditional holiday theme with a festive, party-inspired design featuring tinsel and disco balls. The Topo Chico mixer remained the focal point, with only the model’s hand shown to emphasize the product. A warm, colorful visual tone was created using a festive color palette and a playful yet elegant typeface.
PHOTOSHOOT DIRECTIONS
For this campaign, the entire visual series—except for one image—was photographed using a compact home setup. All elements, including props, backgrounds, wardrobe, and accessories, were carefully planned and prepared. This hands-on approach ensured a cohesive visual style while allowing creative control over every detail, demonstrating resourceful and efficient art direction, styling, and photography.
